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Hey, Whipple, Squeeze This. Third Edition
By Luke Sullivan
In the third edition of his irreverent bestseller, veteran copywriter Luke Sullivan returns with an updated version of his warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is both an insider’s guide to coming up with great ideas as well as an unapologetic send-up of everything in the industry that kinda sucks.
This updated third edition presents a real-world look inside the big agencies and examines the industry’s best and worst work – from the hilarious to the horrid. New chapters cover online, guerilla, and direct marketing as well as new case studies and tons of cool new examples of great work. Readers will get good advice on how to think creatively as well as write good ideas for print, TV, radio, outdoor, and the Internet, all while Sullivan regales them with some hilarious industry war stories.
Luke Sullivan is a Group Creative Head at GSD&M in Austin, Texas. Previously, he spent ten years at Minneapolis agency Fallon, five at The Martin Agency, and four as Chief Creative Officer of an agency in Atlanta. He began his career as an understudy of industry icon Tom McElligott and has over 20 medals to his credit in the One Show. His clients have included United Airlines, AT&T, Miller Lite, American Legacy Foundation, and Norwegian Cruise Lines.
Luke is married and has two sons. He says he enjoys the indoors and likes to spend a lot of his time there.
Alex Bogusky wrote a really nice preface for the third edition and I didn’t even have to pay him for it. Weird. Plus, I didn’t have to pay these guys either. (Man, I’m on a roll here.)
“Luke Sullivan writes just about as relevant an advertising read as you can get. It’s a perfect lesson in advertising for newcomers – and a familiar and highly painful reminiscence for those of us entrenched in this noble and often crazy profession.”
–Lee Clow, Chairman, TBWA/Chiat, Chief Creative Officer Worldwide
“This is a business that is changing like crazy, but Sullivan’s advice is timeless.”
–Mike Hughes, President, Creative Director, The Martin Agency
“Luke’s reflections on the advertising industry make me wish I could do it all over again. Except for that ‘scab’ story in Chapter 10.”
–Bob Barrie, Barrie D’Rozario Murphy
Paperback – 978-0-470-19073-9
$19.95 US – $23.99 CAN
352 pages – 6 x 9
BUSINESS & ECONOMICS/Advertising & Promotion
Shipping January 25
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