By Luke Sullivan In the third edition of his irreverent bestseller, veteran copywriter Luke Sullivan returns with an updated version of his warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is both an insider’s guide to coming up with great ideas as well as an [...]

By Maxine Paetro You have just graduated from a great 4-year school that never told you what a portfolio was. You’re completely lost. You have no idea how to get a job as a writer or an art director. You want to know more. You’ve only got a couple of bucks [...]

(Or…If you don’t have time to devote yourself to a novel, a literary quickie can really do the trick) By Matt Bottkol If you want to be a good creative you have to seek inspiration outside of advertising. Rarely do great ideas spontaneously spring forth like Athena from the head of [...]

By Brenda Ueland In a recent interview, Neil Young was talking about his latest project “Greendale,” a song cycle that morphed itself into a movie. “I just let it out. I never tried to make things fit together or anything. I keep trying to do things that I can’t do. [...]

By Randall Rothberg This isn’t a “how-to” book or “how much you’ll make earning a living in the wonderful world of advertising” book — this is a story. A true story that lets you peer into the workings of an advertising pitch and the result of that pitch. You’ll follow author [...]

CMYK Magazine By Various  Contributors What happens when a bunch of people get together and collaborate on a magazine focused specifically on advertising and their work? CMYK happens. Open it up and you’ll find some of the best student design, advertising, photography and illustration in the country. It’s all your [...]