By Jay Aydinalp-Mathews As the former Admissions Director for Brainco, it didn’t take long before I’d heard all of the excuses. I had almost 300 people contact us about attending Brainco one term, yet only a fraction of those people actually did anything about it. Why is that? Excuses. We’ve all [...]

By Various Astute Professionals We asked the question: When choosing an agency, what is the most important factor? The results are in. Location (5.1%) Salary (2.5%) Quality of creative work (48.3%) People, your co-workers (14.4%) Leadership and culture (16.1%) Pop machine (0.8%) According to our survey results, professionals value quality of [...]

By Jay Aydinalp-Mathews I meet with a lot people that are desperate to break into the advertising & design industry. Some have degrees in advertising, communications or design from reputable universities. Some have portfolios they’ve developed at technical and/or art schools. Others are looking for a career change and hoping [...]

By Eddie Prentiss, Director & President Here are my top ten tips for creating and maintaining a winning portfolio: Always show your best work. Quantity is not a substitute for quality. Show your ability to think strategically and in broad terms. Communicate that you can execute on that strategy or [...]

By Eddie Prentiss, Director & President A common problem for many students: They want feedback on their portfolios but they don’t want to show their work to industry leaders while it’s still a work in progress. (One side note-your portfolio is always a work in progress). Students are afraid they’ll [...]

By Eddie Prentiss, Director & President I know you have a lot going on so I really appreciate all that you’ve done in opening this link. There are so many things you could be reading on the internet right now and the fact that you’re reading this means a lot [...]

By Katelyn Bottoms The word “school” will mislead you. There is learning – though it often takes a year before you see any progress – and there are classes and teachers and students. Desks, if you’re lucky. But school also means earning a degree. If you don’t believe me, tell someone [...]

By Alyn Davis What the Creatives I work with say at 10:30 am when confronted with the whispered query, “What does it take to grow a big Grizzly Adams beard?” “Attention deficit disorder.” “Discontent with the status quo. A questioning mind. Fear of mediocrity. A volatile mix of self-confidence and insecurity. [...]

By S. Claus I’m Santa and I’m ticked. Yeah, that’s right. You read it. I–Kris Kringle, Father Christmas, Jolly Old Saint Nick–I am not a happy camper. For too long I’ve sat idly by, watching as you advertisers exploit me. You use look-alikes, impressionists, even my brother Kevin to push your [...]

By Beth Newhart Most artists consider their work to be their children. Art is born from their minds and nurtured by their hands to creative finales, and like all children, the art eventually leaves the nest. Illustrations are for use in brochures. Photos wind up in catalogs. Websites go live [...]