Articles

The Minneapolis School of Advertising, Design & Interactive Studies.

Top Ten Portfolio Tips

By Eddie Prentiss, Director & President

Here are my top ten tips for creating and maintaining a winning portfolio:

  1. Always show your best work. Quantity is not a substitute for quality.
  2. Show your ability to think strategically and in broad terms.
  3. Communicate that you can execute on that strategy or vision.
  4. Make sure your portfolio matches the position you’re looking for.
  5. Create a portfolio that can speak for itself (in case you don’t get an opportunity to show it).
  6. Get qualified feedback from a reliable source in the industry before the interview.
  7. Be open to negative feedback and use it as an opportunity to learn and improve.
  8. Remember that the content of the portfolio is more important than the case.
  9. Save original samples and make multiple copies to mail or leave behind.
  10. Finally, how many pieces should be in a portfolio? Enough to prove you can do the job.
Brainco - Minneapolis School of Advertising